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agency-agents/strategy/runbooks/scenario-startup-mvp.md
2026-03-03 02:10:16 +00:00

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🚀 Runbook: Startup MVP Build

Mode: NEXUS-Sprint | Duration: 4-6 weeks | Agents: 18-22


Scenario

You're building a startup MVP — a new product that needs to validate product-market fit quickly. Speed matters, but so does quality. You need to go from idea to live product with real users in 4-6 weeks.

Agent Roster

Core Team (Always Active)

Agent Role
Agents Orchestrator Pipeline controller
Senior Project Manager Spec-to-task conversion
Sprint Prioritizer Backlog management
UX Architect Technical foundation
Frontend Developer UI implementation
Backend Architect API and database
DevOps Automator CI/CD and deployment
Evidence Collector QA for every task
Reality Checker Final quality gate

Growth Team (Activated Week 3+)

Agent Role
Growth Hacker Acquisition strategy
Content Creator Launch content
Social Media Strategist Social campaign

Support Team (As Needed)

Agent Role
Brand Guardian Brand identity
Analytics Reporter Metrics and dashboards
Rapid Prototyper Quick validation experiments
AI Engineer If product includes AI features
Performance Benchmarker Load testing before launch
Infrastructure Maintainer Production setup

Week-by-Week Execution

Week 1: Discovery + Architecture (Phase 0 + Phase 1 compressed)

Day 1-2: Compressed Discovery
├── Trend Researcher → Quick competitive scan (1 day, not full report)
├── UX Architect → Wireframe key user flows
└── Senior Project Manager → Convert spec to task list

Day 3-4: Architecture
├── UX Architect → CSS design system + component architecture
├── Backend Architect → System architecture + database schema
├── Brand Guardian → Quick brand foundation (colors, typography, voice)
└── Sprint Prioritizer → RICE-scored backlog + sprint plan

Day 5: Foundation Setup
├── DevOps Automator → CI/CD pipeline + environments
├── Frontend Developer → Project scaffolding
├── Backend Architect → Database + API scaffold
└── Quality Gate: Architecture Package approved

Week 2-3: Core Build (Phase 2 + Phase 3)

Sprint 1 (Week 2):
├── Agents Orchestrator manages Dev↔QA loop
├── Frontend Developer → Core UI (auth, main views, navigation)
├── Backend Architect → Core API (auth, CRUD, business logic)
├── Evidence Collector → QA every completed task
├── AI Engineer → ML features if applicable
└── Sprint Review at end of week

Sprint 2 (Week 3):
├── Continue Dev↔QA loop for remaining features
├── Growth Hacker → Design viral mechanics + referral system
├── Content Creator → Begin launch content creation
├── Analytics Reporter → Set up tracking and dashboards
└── Sprint Review at end of week

Week 4: Polish + Hardening (Phase 4)

Day 1-2: Quality Sprint
├── Evidence Collector → Full screenshot suite
├── Performance Benchmarker → Load testing
├── Frontend Developer → Fix QA issues
├── Backend Architect → Fix API issues
└── Brand Guardian → Brand consistency audit

Day 3-4: Reality Check
├── Reality Checker → Final integration testing
├── Infrastructure Maintainer → Production readiness
└── DevOps Automator → Production deployment prep

Day 5: Gate Decision
├── Reality Checker verdict
├── IF NEEDS WORK: Quick fix cycle (2-3 days)
├── IF READY: Proceed to launch
└── Executive Summary Generator → Stakeholder briefing

Week 5-6: Launch + Growth (Phase 5)

Week 5: Launch
├── DevOps Automator → Production deployment
├── Growth Hacker → Activate acquisition channels
├── Content Creator → Publish launch content
├── Social Media Strategist → Cross-platform campaign
├── Analytics Reporter → Real-time monitoring
└── Support Responder → User support active

Week 6: Optimize
├── Growth Hacker → Analyze and optimize channels
├── Feedback Synthesizer → Collect early user feedback
├── Experiment Tracker → Launch A/B tests
├── Analytics Reporter → Week 1 analysis
└── Sprint Prioritizer → Plan iteration sprint

Key Decisions

Decision Point When Who Decides
Go/No-Go on concept End of Day 2 Studio Producer
Architecture approval End of Day 4 Senior Project Manager
Feature scope for MVP Sprint planning Sprint Prioritizer
Production readiness Week 4 Day 5 Reality Checker
Launch timing After Reality Checker READY Studio Producer

Success Criteria

Metric Target
Time to live product ≤ 6 weeks
Core features complete 100% of MVP scope
First users onboarded Within 48 hours of launch
System uptime > 99% in first week
User feedback collected ≥ 50 responses in first 2 weeks

Common Pitfalls & Mitigations

Pitfall Mitigation
Scope creep during build Sprint Prioritizer enforces MoSCoW — "Won't" means won't
Over-engineering for scale Rapid Prototyper mindset — validate first, scale later
Skipping QA for speed Evidence Collector runs on EVERY task — no exceptions
Launching without monitoring Infrastructure Maintainer sets up monitoring in Week 1
No feedback mechanism Analytics + feedback collection built into Sprint 1