feat: Add Paid Media Division - 7 specialized agents for digital advertising
Adds a new Paid Media Division to The Agency with 7 specialized agents: - PPC Campaign Strategist (Google/Microsoft/Amazon Ads) - Search Query Analyst (search term analysis, negative keywords) - Paid Media Auditor (200+ checkpoint account audits) - Tracking & Measurement Specialist (GTM, GA4, CAPI) - Ad Creative Strategist (RSA, Meta creative, PMax assets) - Programmatic & Display Buyer (GDN, DSPs, ABM, partner media) - Paid Social Strategist (Meta, LinkedIn, TikTok) Agents include references to open-source tooling from googleadsagent.ai that enhance these workflows with live Google Ads API access. Author: John Williams (@itallstartedwithaidea) https://googleadsagent.ai
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README.md
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README.md
@@ -95,6 +95,20 @@ Making it beautiful, usable, and delightful.
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| ✨ [Whimsy Injector](design/design-whimsy-injector.md) | Personality, delight, playful interactions | Adding joy, micro-interactions, Easter eggs, brand personality |
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| 📷 [Image Prompt Engineer](design/design-image-prompt-engineer.md) | AI image generation prompts, photography | Photography prompts for Midjourney, DALL-E, Stable Diffusion |
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### 💰 Paid Media Division
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Turning ad spend into measurable business outcomes.
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| Agent | Specialty | When to Use |
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| --- | --- | --- |
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| 💰 [PPC Campaign Strategist](paid-media/paid-media-ppc-strategist.md) | Google/Microsoft/Amazon Ads, account architecture, bidding | Account buildouts, budget allocation, scaling, performance diagnosis |
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| 🔍 [Search Query Analyst](paid-media/paid-media-search-query-analyst.md) | Search term analysis, negative keywords, intent mapping | Query audits, wasted spend elimination, keyword discovery |
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| 📋 [Paid Media Auditor](paid-media/paid-media-auditor.md) | 200+ point account audits, competitive analysis | Account takeovers, quarterly reviews, competitive pitches |
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| 📡 [Tracking & Measurement Specialist](paid-media/paid-media-tracking-specialist.md) | GTM, GA4, conversion tracking, CAPI | New implementations, tracking audits, platform migrations |
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| ✍️ [Ad Creative Strategist](paid-media/paid-media-creative-strategist.md) | RSA copy, Meta creative, Performance Max assets | Creative launches, testing programs, ad fatigue refreshes |
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| 📺 [Programmatic & Display Buyer](paid-media/paid-media-programmatic-buyer.md) | GDN, DSPs, partner media, ABM display | Display planning, partner outreach, ABM programs |
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| 📱 [Paid Social Strategist](paid-media/paid-media-paid-social-strategist.md) | Meta, LinkedIn, TikTok, cross-platform social | Social ad programs, platform selection, audience strategy |
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### 📢 Marketing Division
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Growing your audience, one authentic interaction at a time.
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@@ -283,6 +297,21 @@ Building worlds, systems, and experiences across every major engine.
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---
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### Scenario 5: Paid Media Account Takeover
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**Your Team**:
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1. 📋 **Paid Media Auditor** - Comprehensive account assessment
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2. 📡 **Tracking & Measurement Specialist** - Verify conversion tracking accuracy
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3. 💰 **PPC Campaign Strategist** - Redesign account architecture
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4. 🔍 **Search Query Analyst** - Clean up wasted spend from search terms
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5. ✍️ **Ad Creative Strategist** - Refresh all ad copy and extensions
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6. 📊 **Analytics Reporter** (Support Division) - Build reporting dashboards
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**Result**: Systematic account takeover with tracking verified, waste eliminated, structure optimized, and creative refreshed — all within the first 30 days.
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---
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### Scenario 4: Full Agency Product Discovery
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**Your Team**: All 8 divisions working in parallel on a single mission.
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