feat(project): add initial scaffold, CI, and README

strategy/runbooks/scenario-marketing-campaign.md

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+# 📢 Runbook: Multi-Channel Marketing Campaign
+
+> **Mode**: NEXUS-Micro to NEXUS-Sprint | **Duration**: 2-4 weeks | **Agents**: 10-15
+
+---
+
+## Scenario
+
+You're launching a coordinated marketing campaign across multiple channels. Content needs to be platform-specific, brand-consistent, and data-driven. The campaign needs to drive measurable acquisition and engagement.
+
+## Agent Roster
+
+### Campaign Core
+| Agent | Role |
+|-------|------|
+| Social Media Strategist | Campaign lead, cross-platform strategy |
+| Content Creator | Content production across all formats |
+| Growth Hacker | Acquisition strategy, funnel optimization |
+| Brand Guardian | Brand consistency across all channels |
+| Analytics Reporter | Performance tracking and optimization |
+
+### Platform Specialists
+| Agent | Role |
+|-------|------|
+| Twitter Engager | Twitter/X campaign execution |
+| TikTok Strategist | TikTok content and growth |
+| Instagram Curator | Instagram visual content |
+| Reddit Community Builder | Reddit authentic engagement |
+| App Store Optimizer | App store presence (if mobile) |
+
+### Support
+| Agent | Role |
+|-------|------|
+| Trend Researcher | Market timing and trend alignment |
+| Experiment Tracker | A/B testing campaign variations |
+| Executive Summary Generator | Campaign reporting |
+| Legal Compliance Checker | Ad compliance, disclosure requirements |
+
+## Execution Plan
+
+### Week 1: Strategy & Content Creation
+
+```
+Day 1-2: Campaign Strategy
+├── Social Media Strategist → Cross-platform campaign strategy
+│   ├── Campaign objectives and KPIs
+│   ├── Target audience definition
+│   ├── Platform selection and budget allocation
+│   ├── Content calendar (4-week plan)
+│   └── Engagement strategy per platform
+│
+├── Trend Researcher → Market timing analysis
+│   ├── Trending topics to align with
+│   ├── Competitor campaign analysis
+│   └── Optimal launch timing
+│
+├── Growth Hacker → Acquisition funnel design
+│   ├── Landing page optimization plan
+│   ├── Conversion funnel mapping
+│   ├── Viral mechanics (referral, sharing)
+│   └── Channel budget allocation
+│
+├── Brand Guardian → Campaign brand guidelines
+│   ├── Campaign-specific visual guidelines
+│   ├── Messaging framework
+│   ├── Tone and voice for campaign
+│   └── Do's and don'ts
+│
+└── Legal Compliance Checker → Ad compliance review
+    ├── Disclosure requirements
+    ├── Platform-specific ad policies
+    └── Regulatory constraints
+
+Day 3-5: Content Production
+├── Content Creator → Multi-format content creation
+│   ├── Blog posts / articles
+│   ├── Email sequences
+│   ├── Landing page copy
+│   ├── Video scripts
+│   └── Social media copy (platform-adapted)
+│
+├── Twitter Engager → Twitter-specific content
+│   ├── Launch thread (10-15 tweets)
+│   ├── Daily engagement tweets
+│   ├── Reply templates
+│   └── Hashtag strategy
+│
+├── TikTok Strategist → TikTok content plan
+│   ├── Video concepts (3-5 videos)
+│   ├── Hook strategies
+│   ├── Trending audio/format alignment
+│   └── Posting schedule
+│
+├── Instagram Curator → Instagram content
+│   ├── Feed posts (carousel, single image)
+│   ├── Stories content
+│   ├── Reels concepts
+│   └── Visual aesthetic guidelines
+│
+└── Reddit Community Builder → Reddit strategy
+    ├── Subreddit targeting
+    ├── Value-first post drafts
+    ├── Comment engagement plan
+    └── AMA preparation (if applicable)
+```
+
+### Week 2: Launch & Activate
+
+```
+Day 1: Pre-Launch
+├── All content queued and scheduled
+├── Analytics tracking verified
+├── A/B test variants configured
+├── Landing pages live and tested
+└── Team briefed on engagement protocols
+
+Day 2-3: Launch
+├── Twitter Engager → Launch thread + real-time engagement
+├── Instagram Curator → Launch posts + stories
+├── TikTok Strategist → Launch videos
+├── Reddit Community Builder → Authentic community posts
+├── Content Creator → Blog post published + email blast
+├── Growth Hacker → Paid campaigns activated
+└── Analytics Reporter → Real-time dashboard monitoring
+
+Day 4-5: Optimize
+├── Analytics Reporter → First 48-hour performance report
+├── Growth Hacker → Channel optimization based on data
+├── Experiment Tracker → A/B test early results
+├── Social Media Strategist → Engagement strategy adjustment
+└── Content Creator → Response content based on reception
+```
+
+### Week 3-4: Sustain & Optimize
+
+```
+Daily:
+├── Platform agents → Engagement and content posting
+├── Analytics Reporter → Daily performance snapshot
+└── Growth Hacker → Funnel optimization
+
+Weekly:
+├── Social Media Strategist → Campaign performance review
+├── Experiment Tracker → A/B test results and new tests
+├── Content Creator → New content based on performance data
+└── Analytics Reporter → Weekly campaign report
+
+End of Campaign:
+├── Analytics Reporter → Comprehensive campaign analysis
+├── Growth Hacker → ROI analysis and channel effectiveness
+├── Executive Summary Generator → Campaign executive summary
+└── Social Media Strategist → Lessons learned and recommendations
+```
+
+## Campaign Metrics
+
+| Metric | Target | Owner |
+|--------|--------|-------|
+| Total reach | [Target based on budget] | Social Media Strategist |
+| Engagement rate | > 3% average across platforms | Platform agents |
+| Click-through rate | > 2% on CTAs | Growth Hacker |
+| Conversion rate | > 5% landing page | Growth Hacker |
+| Cost per acquisition | < [Target CAC] | Growth Hacker |
+| Brand sentiment | Net positive | Brand Guardian |
+| Content pieces published | [Target count] | Content Creator |
+| A/B tests completed | ≥ 5 | Experiment Tracker |
+
+## Platform-Specific KPIs
+
+| Platform | Primary KPI | Secondary KPI | Agent |
+|----------|------------|---------------|-------|
+| Twitter/X | Impressions + engagement rate | Follower growth | Twitter Engager |
+| TikTok | Views + completion rate | Follower growth | TikTok Strategist |
+| Instagram | Reach + saves | Profile visits | Instagram Curator |
+| Reddit | Upvotes + comment quality | Referral traffic | Reddit Community Builder |
+| Email | Open rate + CTR | Unsubscribe rate | Content Creator |
+| Blog | Organic traffic + time on page | Backlinks | Content Creator |
+| Paid ads | ROAS + CPA | Quality score | Growth Hacker |
+
+## Brand Consistency Checkpoints
+
+| Checkpoint | When | Agent |
+|-----------|------|-------|
+| Content review before publishing | Every piece | Brand Guardian |
+| Visual consistency audit | Weekly | Brand Guardian |
+| Voice and tone check | Weekly | Brand Guardian |
+| Compliance review | Before launch + weekly | Legal Compliance Checker |