feat(project): add initial scaffold, CI, and README
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nexusct (Blackbox Agent)
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strategy/playbooks/phase-5-launch.md
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strategy/playbooks/phase-5-launch.md
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# 🚀 Phase 5 Playbook — Launch & Growth
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> **Duration**: 2-4 weeks (T-7 through T+14) | **Agents**: 12 | **Gate Keepers**: Studio Producer + Analytics Reporter
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---
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## Objective
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Coordinate go-to-market execution across all channels simultaneously. Maximum impact at launch. Every marketing agent fires in concert while engineering ensures stability.
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## Pre-Conditions
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- [ ] Phase 4 Quality Gate passed (Reality Checker READY verdict)
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- [ ] Phase 4 Handoff Package received
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- [ ] Production deployment plan approved
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- [ ] Marketing content pipeline ready (from Phase 3 Track B)
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## Launch Timeline
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### T-7: Pre-Launch Week
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#### Content & Campaign Preparation (Parallel)
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```
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ACTIVATE Content Creator:
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- Finalize all launch content (blog posts, landing pages, email sequences)
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- Queue content in publishing platforms
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- Prepare response templates for anticipated questions
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- Create launch day real-time content plan
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ACTIVATE Social Media Strategist:
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- Finalize cross-platform campaign assets
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- Schedule pre-launch teaser content
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- Coordinate influencer partnerships
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- Prepare platform-specific content variations
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ACTIVATE Growth Hacker:
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- Arm viral mechanics (referral codes, sharing incentives)
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- Configure growth experiment tracking
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- Set up funnel analytics
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- Prepare acquisition channel budgets
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ACTIVATE App Store Optimizer (if mobile):
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- Finalize store listing (title, description, keywords, screenshots)
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- Submit app for review (if applicable)
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- Prepare launch day ASO adjustments
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- Configure in-app review prompts
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```
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#### Technical Preparation (Parallel)
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```
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ACTIVATE DevOps Automator:
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- Prepare blue-green deployment
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- Verify rollback procedures
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- Configure feature flags for gradual rollout
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- Test deployment pipeline end-to-end
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ACTIVATE Infrastructure Maintainer:
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- Configure auto-scaling for 10x expected traffic
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- Verify monitoring and alerting thresholds
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- Test disaster recovery procedures
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- Prepare incident response runbook
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ACTIVATE Project Shepherd:
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- Distribute launch checklist to all agents
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- Confirm all dependencies resolved
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- Set up launch day communication channel
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- Brief stakeholders on launch plan
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```
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### T-1: Launch Eve
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```
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FINAL CHECKLIST (Project Shepherd coordinates):
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Technical:
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☐ Blue-green deployment tested
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☐ Rollback procedure verified
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☐ Auto-scaling configured
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☐ Monitoring dashboards live
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☐ Incident response team on standby
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☐ Feature flags configured
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Content:
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☐ All content queued and scheduled
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☐ Email sequences armed
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☐ Social media posts scheduled
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☐ Blog posts ready to publish
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☐ Press materials distributed
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Marketing:
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☐ Viral mechanics tested
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☐ Referral system operational
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☐ Analytics tracking verified
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☐ Ad campaigns ready to activate
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☐ Community engagement plan ready
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Support:
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☐ Support team briefed
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☐ FAQ and help docs published
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☐ Escalation procedures confirmed
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☐ Feedback collection active
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```
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### T-0: Launch Day
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#### Hour 0: Deployment
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```
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ACTIVATE DevOps Automator:
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1. Execute blue-green deployment to production
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2. Run health checks on all services
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3. Verify database migrations complete
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4. Confirm all endpoints responding
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5. Switch traffic to new deployment
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6. Monitor error rates for 15 minutes
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7. Confirm: DEPLOYMENT SUCCESSFUL or ROLLBACK
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ACTIVATE Infrastructure Maintainer:
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1. Monitor all system metrics in real-time
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2. Watch for traffic spikes and scaling events
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3. Track error rates and response times
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4. Alert on any threshold breaches
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5. Confirm: SYSTEMS STABLE
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```
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#### Hour 1-2: Marketing Activation
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```
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ACTIVATE Twitter Engager:
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- Publish launch thread
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- Engage with early responses
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- Monitor brand mentions
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- Amplify positive reactions
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- Real-time conversation participation
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ACTIVATE Reddit Community Builder:
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- Post authentic launch announcement in relevant subreddits
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- Engage with comments (value-first, not promotional)
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- Monitor community sentiment
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- Respond to technical questions
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ACTIVATE Instagram Curator:
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- Publish launch visual content
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- Stories with product demos
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- Engage with early followers
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- Cross-promote with other channels
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ACTIVATE TikTok Strategist:
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- Publish launch videos
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- Monitor for viral potential
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- Engage with comments
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- Adjust content based on early performance
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```
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#### Hour 2-8: Monitoring & Response
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```
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ACTIVATE Support Responder:
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- Handle incoming user inquiries
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- Document common issues
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- Escalate technical problems to engineering
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- Collect early user feedback
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ACTIVATE Analytics Reporter:
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- Real-time metrics dashboard
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- Hourly traffic and conversion reports
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- Channel attribution tracking
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- User behavior flow analysis
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ACTIVATE Feedback Synthesizer:
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- Monitor all feedback channels
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- Categorize incoming feedback
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- Identify critical issues
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- Prioritize user-reported problems
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```
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### T+1 to T+7: Post-Launch Week
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```
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DAILY CADENCE:
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Morning:
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├── Analytics Reporter → Daily metrics report
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├── Feedback Synthesizer → Feedback summary
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├── Infrastructure Maintainer → System health report
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└── Growth Hacker → Channel performance analysis
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Afternoon:
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├── Content Creator → Response content based on reception
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├── Social Media Strategist → Engagement optimization
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├── Experiment Tracker → Launch A/B test results
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└── Support Responder → Issue resolution summary
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Evening:
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├── Executive Summary Generator → Daily stakeholder briefing
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├── Project Shepherd → Cross-team coordination
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└── DevOps Automator → Deployment of hotfixes (if needed)
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```
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### T+7 to T+14: Optimization Week
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```
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ACTIVATE Growth Hacker:
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- Analyze first-week acquisition data
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- Optimize conversion funnels based on data
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- Scale winning channels, cut losing ones
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- Refine viral mechanics based on K-factor data
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ACTIVATE Analytics Reporter:
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- Week 1 comprehensive analysis
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- Cohort analysis of launch users
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- Retention curve analysis
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- Revenue/engagement metrics
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ACTIVATE Experiment Tracker:
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- Launch systematic A/B tests
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- Test onboarding variations
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- Test pricing/packaging (if applicable)
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- Test feature discovery flows
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ACTIVATE Executive Summary Generator:
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- Week 1 executive summary (SCQA format)
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- Key metrics vs. targets
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- Recommendations for Week 2+
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- Resource reallocation suggestions
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```
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## Quality Gate Checklist
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| # | Criterion | Evidence Source | Status |
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|---|-----------|----------------|--------|
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| 1 | Deployment successful (zero-downtime) | DevOps Automator deployment logs | ☐ |
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| 2 | Systems stable (no P0/P1 in 48 hours) | Infrastructure Maintainer monitoring | ☐ |
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| 3 | User acquisition channels active | Analytics Reporter dashboard | ☐ |
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| 4 | Feedback loop operational | Feedback Synthesizer report | ☐ |
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| 5 | Stakeholders informed | Executive Summary Generator output | ☐ |
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| 6 | Support operational | Support Responder metrics | ☐ |
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| 7 | Growth metrics tracking | Growth Hacker channel reports | ☐ |
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## Gate Decision
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**Dual sign-off**: Studio Producer (strategic) + Analytics Reporter (data)
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- **STABLE**: Product launched, systems stable, growth active → Phase 6 activation
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- **CRITICAL**: Major issues requiring immediate engineering response → Hotfix cycle
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- **ROLLBACK**: Fundamental problems → Revert deployment, return to Phase 4
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## Handoff to Phase 6
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```markdown
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## Phase 5 → Phase 6 Handoff Package
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### For Ongoing Operations:
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- Launch metrics baseline (Analytics Reporter)
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- User feedback themes (Feedback Synthesizer)
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- System performance baseline (Infrastructure Maintainer)
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- Growth channel performance (Growth Hacker)
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- Support issue patterns (Support Responder)
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### For Continuous Improvement:
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- A/B test results and learnings (Experiment Tracker)
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- Process improvement recommendations (Workflow Optimizer)
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- Financial performance vs. projections (Finance Tracker)
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- Compliance monitoring status (Legal Compliance Checker)
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### Operational Cadences Established:
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- Daily: System monitoring, support, analytics
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- Weekly: Analytics report, feedback synthesis, sprint planning
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- Monthly: Executive summary, financial review, compliance check
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- Quarterly: Strategic review, process optimization, market intelligence
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```
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---
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*Phase 5 is complete when the product is deployed, systems are stable for 48+ hours, growth channels are active, and the feedback loop is operational.*
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